Infographics are the rage today online. You’ll find infographics on blog posts and frequently shared on Pinterest. So, why are infographics so popular, what makes them effective, and why should they be part of your digital media communications strategy.
What Are
Infographics
As the infographic below illustrates, an infographic takes a written text concept or explanation, adds images and condensed highlighted text to simplify a concept. The idea is that through the use of relevant illustrations, people are able to experience the information. The illustrations provide a common point of reference for discussion since more than 60% of the population are visual learners.
Why Infographics Are Popular
Since more than 60% of people are visual learners, infographics stack the deck in connecting with the majority of people. Infographics are especially popular online since people have short attention spans. In addition, lots of people are bored. An infographic presents information in a different way,. Rather than boring plain text that takes precious time to read, an infographic grabs attention visually and boils down the concept in an easy to understand format.
Why Makes Infographics Effective?
People love to share infographics so use of infographics improves your social media reach. Infographics are shared on Facebook, Twitter, Pinterest, and Google+. This sharing of your content enhances the social signals Google factors into search engine rankings.
Infographic content can be repurposed into other content formats. The illustrations and images used in the infographic can be broken down into individual slides to use in a slide deck presentation or a video. Audio can be added to create a video presentation. Individual slides can serve as images for expanded blog posts on the particular topic.
Embedding the infographic into download reports, webinars, or live presentations is easily accomplished.
Perhaps the most valuable benefit of infographics is speeding up the decision making process. With infographics, you’re able to move people interested in supporting your cause to that all important “a Ha” moment.
As a social sector communications agency, MagnifyGood specializes in elevating the marketing, PR, branding, advertising, and social media of nonprofits, foundations, and other mission-driven organizations. Looking to enhance your donor engagement, create compelling impact stories, establish a brand that aligns with your mission, or explore innovative strategies to connect with your community? Contact us here. Let’s magnify good together.
