At MagnifyGood, we approach every aspect of our work with the philosophy that connecting with people, not just sending messages to them, creates deep, emotional ties. Regardless of the change our clients seek to create, transforming communities begins with understanding the point of view, emotions and dreams of other people. Continue reading
At MagnifyGood, we believe that connecting with people, not just sending messages to them, creates deep, emotional ties. By focusing on connecting, we have an opportunity to truly understand our audience and create compelling messaging and visual elements that have the ability to transform communities and guide them toward action. Continue reading
On the heels of the Occupy Movement, skepticism regarding millennials and their willingness to take action on behalf of social causes grew. Many referred to these digital natives as “generation Q” — for quiet. But in recent years, millennials have risen to the occasion — proving themselves as active and vocal advocates of various cause-related issues. Continue reading
The digital world has played a large role in altering the path of the donor’s journey. Today, the donor’s journey naturally progresses online. Prospective donors are in a constant state of search, looking for organizations that align with their passions and desire to do good in the world. Continue reading
If you’re a donor development professional for a nonprofit, you understand how challenging donor retention can be. Maintaining donor relationships is a continuous challenge for nonprofits. But if you’ve been following our series on Inbound Marketing for Nonprofits, you’re on your way to finally executing a stronger and more sophisticated donor retention strategy. Continue reading
Images and videos of burning shoes and socks with holes in the shape of Nike’s iconic “swoosh” logo flooded social media in response to the brand taking a bold stance on a controversial issue. The brand’s decision to feature Colin Kaepernick — who is attributed with starting the growing movement of NFL players kneeling during the National Anthem — during its 30th anniversary campaign was met with social media uproar. Continue reading
This blog was published as a guest feature for art of it, a creative consultancy dedicated to inspiring purpose-driven people to create movements that change the world. Continue reading
The first day of GEO’s Learning Conference 2019 brought together a field of passionate grantmaking professionals from across the nation interested in learning, sharing and collaborating to be the most effective in our work. Continue reading
Do you remember shuddering at the thought of writing your first blog? What about masking your disdain every time someone suggested that your organization consider online giving? Now, more than a decade later, these tools have become an integral part of the development, fundraising and communications efforts of nonprofits. Continue reading
Estimated reading time: 5 minutes
Getting to know your prospects may start as a casual conversation in the real world, where you’re gathering tidbits of information about the individual. This same paradigm applies to connecting with your future supporters in the digital world, where donors and potential donors control how they receive information — while consciously deciding how to act on it. Continue reading
