Philanthropic foundations exist to make the world a better place. Today, digital media and online content are some of the best ways to share the good work your foundation is doing and the way it is making a positive impact.
It’s true, your content tells your story.
But it must do more than this. Content must engage your readers and move them to action — either as advocates, donors, supporters and the like.
Visual content is one of the best ways to tell your story, grab attention in social media, build engagement, and move people to action. Let’s look at how to use images to build engagement and illustrate the impact your foundation is making in the world:
Why should foundations use visuals?
Humans are visual creatures and are naturally attracted to images. Great photos used in tandem with stories of impact evoke emotional reactions. Infographics use visuals to connect and make complex concepts and data simple to understand.
The impact of visual appeal is especially evident in social and online media. Visual content is more interesting to share and — along with a strategy — will help you reach far more people.
How do visuals build engagement?
When creating content for your foundation, you must have a show and tell strategy. Plan to use relevant images in all of your digital content. Whenever possible, use your own original images rather than using stock photos. Using your own images builds the brand message of your cause. Make it a habit to use images in:
- On social media
- Website
- Email communications
- Blog posts
- Presentations
- Videos
When should foundations use images to tell their stories?
The images you use on your website, in blog posts, on social media and in videos tell the story of your cause and mission over time. Your entire digital footprint represents your complete story.
With this concept in mind, it’s worth the effort to spend time thinking about and planning how and when images fit into your overall communications and digital content strategy. It’s not simply one image on a post or a social media share that leaves an impression or builds engagement. It’s the collection of images and stories that create an ongoing connection with your supporters.
Your ability to show — and tell — positions you to build engagement faster and deeper than ever.
As a social sector communications agency, MagnifyGood specializes in elevating the marketing, PR, branding, advertising, and social media of nonprofits, foundations, and other mission-driven organizations. Looking to enhance your donor engagement, create compelling impact stories, establish a brand that aligns with your mission, or explore innovative strategies to connect with your community? Contact us here. Let’s magnify good together.
