The Nonprofit’s Guide to Storytelling for Digital Media
Today, it’s not enough to just tell compelling stories and hope that your donors and prospects will hear them. The digital world has leveled the playing field for organizations looking to connect with individuals who want to give back.
Effectively reaching donors online takes an intentional approach to the way we share our stories. This eBook will share the various ways test can adapt its stories to reach more prospective donors in the digital age.
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In this resource you’ll learn how to:
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How to gain a deeper understanding of the motivation for individuals to give by developing Donor Personas
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Use Facebook Ads to take your audience on a storytelling journey
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Leverage Twitter tools to curate your nonprofit’s stories with the help of your supporters
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Bring your stories to life with a comprehensive Instagram strategy
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Tap into the art of oral storytelling through podcasting
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Enhance your email marketing efforts by weaving in stories of impact
