It seems like just yesterday, if you wanted to have a successful social media campaign, you just had to post regularly to a Facebook account. Today, the complexity of social media platforms and their algorithms have outgrown these initial, simplistic tactics. Continue reading
Social media platforms are where your organization’s current and prospective donors are, and they’ve grown to expect the information and content shared with them to be personalized, compelling and something they can easily share with their peers. Continue reading
In the digital age, social media is one of the most powerful and cost-effective tools for building relationships with your donors. For most nonprofits, social media used to mean merely having a presence on the various available platforms, but social media has transformed the way that organizations — and even massive, global brands — connect with their target audiences. Continue reading
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GivingTuesday is likely the only day for nonprofits across the country to harness major financial support. Celebrated on the Tuesday following Thanksgiving and following Black Friday and Cyber Monday, two of the largest shopping events of the year, GivingTuesday is an annual day focused on inspiring giving and kicking off the charitable season. Continue reading
When it comes to sharing your organization’s stories on social media, some platforms are simply better suited than others. With a 280 character limit, storytelling on Twitter can seem particularly daunting, but that shouldn’t deter your organization from utilizing this tool to unleash its potential. Continue reading
The digital world has played a large role in altering the path of the donor’s journey. Today, the donor’s journey naturally progresses online. Prospective donors are in a constant state of search, looking for organizations that align with their passions and desire to do good in the world. Continue reading
I can’t open my email or spend time online these days without reading something telling nonprofits that they need to “pay attention” to social media. Continue reading
As a communications firm, we are often asked if we “do social media.” To me, that’s almost like asking, “Do you do in-person meetings?” Continue reading
What can nonprofits learn from Apple and Taylor Swift? A lot, actually. Continue reading
You created a Facebook page and scheduled posts for the next two weeks, so you’ve conquered social media, right? Wrong.
Social media is more than just having a Facebook page and posting a picture once a day. To be successful, you need to be strategic. Why? Continue reading
