In a world where personal connections and meaningful impact are at the forefront of philanthropy, the modern donor’s journey is more than a path; it’s a mission-critical road map. Continue reading
In the realm of nonprofit organizations, the power of branding cannot be overstated. It’s not just about logos or color schemes; it’s about creating a unique position in the mind of your target audience — one that resonates and amplifies your mission. But how can effective branding maximize your impact? Continue reading
Estimated reading time: 4 minutes
- Tribal marketing is a strategy that focuses on creating relationships between a brand and its target audience.
- Using storytelling, shared values, and community engagement, organizations can build loyalty, trust, and long-term engagement with their audiences.
- Just like for in-person events and print materials, accessibility should be considered in an organization’s digital strategy.
- More people than you think need and enjoy accessible accommodations and alternatives.
- Many accessibility solutions are inexpensive and easy to implement.
- Increasing accessibility to your digital content will help your organization reach new audiences, better engage with current audiences, and convert more visitors into loyal donors, volunteers, and advocates.
Traditional demographics just aren’t cutting it these days. Age, ethnicity, gender, income – twenty years ago, knowing these identifiers meant knowing your audience. But not anymore. With today’s technology exponentially increasing access to information, organizations, and human connections every single day, people are breaking out of their cookie cutter molds. Continue reading
Estimated reading time: 4 minutes
Connecting with your donors has never been more important for nonprofits than now. As millennials slowly replace older generations, it is crucial for nonprofits to cultivate this generation now and understand their interests and motivations for giving. Continue reading
It seems like just yesterday, if you wanted to have a successful social media campaign, you just had to post regularly to a Facebook account. Today, the complexity of social media platforms and their algorithms have outgrown these initial, simplistic tactics. Continue reading
Estimated reading time: 4 minutes
It’s easy to confuse basic email marketing with marketing automation. While they’re both powerful concepts that can substantially enhance your nonprofit’s donor development and retention efforts, there are quite a few things that make them different. In a nutshell, marketing automation helps nonprofits automate their marketing and development efforts, enabling them to generate more support for their cause. Continue reading
Marketing automation software solutions are incredibly intricate, power-packed and can be intimidating for nonprofits that are often slow to adopt new and emerging technology. Getting the most out of marketing automation requires an intentional approach and an understanding of what to focus on, as well as avoid in the process. Continue reading
The digital world has altered our expectations when it comes to connecting with organizations we want to give back to. According to research done by Accenture, more than 44% of donors have reported feeling more willing to donate to an organization that gives them a personalized experience. Donors want more meaningful connections with the organizations they support and with a marketing automation strategy in place, the opportunities to connect with donors are endless. Continue reading
