Nonprofit Branding: A Guide to Maximizing Impact
Nonprofit Branding: A Guide to Maximizing Impact

In the realm of nonprofit organizations, the power of branding cannot be overstated. It’s not just about logos or color schemes; it’s about creating a unique position in the mind of your target audience — one that resonates and amplifies your mission. But how can effective branding maximize your impact? Continue reading

A Guide to Accessibility for Nonprofits in a Digital World
A Guide to Accessibility for Nonprofits in a Digital World
  • Just like for in-person events and print materials, accessibility should be considered in an organization’s digital strategy.
  • More people than you think need and enjoy accessible accommodations and alternatives.
  • Many accessibility solutions are inexpensive and easy to implement.
  • Increasing accessibility to your digital content will help your organization reach new audiences, better engage with current audiences, and convert more visitors into loyal donors, volunteers, and advocates.

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Define Target Audiences Based on Commonalities, Not Demographics
Define Target Audiences Based on Commonalities, Not Demographics

Traditional demographics just aren’t cutting it these days. Age, ethnicity, gender, income – twenty years ago, knowing these identifiers meant knowing your audience. But not anymore. With today’s technology exponentially increasing access to information, organizations, and human connections every single day, people are breaking out of their cookie cutter molds.  Continue reading

Email Marketing vs Marketing Automation: Choosing the Right Solution

It’s easy to confuse basic email marketing with marketing automation. While they’re both powerful concepts that can substantially enhance your nonprofit’s donor development and retention efforts, there are quite a few things that make them different. In a nutshell, marketing automation helps nonprofits automate their marketing and development efforts, enabling them to generate more support for their cause. Continue reading

Marketing Automation Missteps: 4 Things to Avoid

Marketing automation software solutions are incredibly intricate, power-packed and can be intimidating for nonprofits that are often slow to adopt new and emerging technology. Getting the most out of marketing automation requires an intentional approach and an understanding of what to focus on, as well as avoid in the process. Continue reading

5 Steps to Successfully Implementing Marketing Automation

The digital world has altered our expectations when it comes to connecting with organizations we want to give back to. According to research done by Accenture, more than 44% of donors have reported feeling more willing to donate to an organization that gives them a personalized experience. Donors want more meaningful connections with the organizations they support and with a marketing automation strategy in place, the opportunities to connect with donors are endless. Continue reading