In a world where personal connections and meaningful impact are at the forefront of philanthropy, the modern donor’s journey is more than a path; it’s a mission-critical road map. Continue reading
Estimated reading time: 4 minutes
Connecting with your donors has never been more important for nonprofits than now. As millennials slowly replace older generations, it is crucial for nonprofits to cultivate this generation now and understand their interests and motivations for giving. Continue reading
Whether they know it or not, nonprofit organizations are surrounded by data that can be extremely useful and effective in their efforts to raise more money and generate impact. From fundraising and marketing, to programs and services, data can be used to analyze organizational impact, donor relationship and campaign performance. Continue reading
Estimated reading time: 4 minutes
We have always believed in the power of the high-tech, high-touch type of connections generated online. Those connections that happen when people connect in real-time but continue the conversation on digital platforms, sharing insights and valuable information. Continue reading
If you’re a donor development professional for a nonprofit, you understand how challenging donor retention can be. Maintaining donor relationships is a continuous challenge for nonprofits. But if you’ve been following our series on Inbound Marketing for Nonprofits, you’re on your way to finally executing a stronger and more sophisticated donor retention strategy. Continue reading
Do you remember shuddering at the thought of writing your first blog? What about masking your disdain every time someone suggested that your organization consider online giving? Now, more than a decade later, these tools have become an integral part of the development, fundraising and communications efforts of nonprofits. Continue reading
Estimated reading time: 5 minutes
Getting to know your prospects may start as a casual conversation in the real world, where you’re gathering tidbits of information about the individual. This same paradigm applies to connecting with your future supporters in the digital world, where donors and potential donors control how they receive information — while consciously deciding how to act on it. Continue reading
Estimated reading time: 5 minutes
Times have changed. And so has the way donors connect with the organizations that share their passions, beliefs and worldview. The digital landscape has altered traditional marketing methods, challenging the way that businesses and nonprofit organizations connect with individuals. Continue reading
We’ve talked about defining your donor development strategy and we’ve created some stellar donor personas. Now it’s time to dig into the nitty gritty details around mapping the digital donor journey. Continue reading
Estimated reading time: 6 minutes
Successful fundraising professionals know that your process doesn’t begin by simply blasting a random message to everyone in your database. There are many nuanced steps that help you understand your donors and their motivations, which allows you to effectively connect with various audience segments and personas. Building donor personas is a multi-dimensional task that involves weighing a variety of different data points far beyond age and other high-level demographics. Continue reading
