We are in a time of tremendous change — especially when it comes to charitable giving. Things are moving faster, and advances in technology have altered the philanthropic landscape. The way donors come in contact with an organization has changed because of instant access to information online that’s available 24/7.
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Nonprofit communications and donor development are like peanut butter and jelly or milk and cookies. Some things just belong together.
Why are you laughing?
We know. The reality for many nonprofits is that interaction and strategy between these functions at a social-sector organization is more like oil and water. Continue reading
You’ve done your homework. You’ve taken a good, hard look at your philanthropic organization’s internal communications and content. You spend time researching and understanding your funder or supporter personas, and you’ve developed a written description of your personas. You know what gaps exist in your communications efforts, and what content you can repurpose quickly and easily.
Now, it’s time to execute. You’re ready to build your digital media platform. Continue reading
Estimated reading time: 3 minutes
A persona is a composite sketch of a key segment of your audience. It describes the audience as if it were one person. It is a personal view of their motivations, beliefs, and aspirations. It goes beyond their age, gender, income, etc. Personas organize all the key information about each target audience in one place, so everyone has the same information to inform their work.
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