Few people want to begin a project knowing that there will be failures along the way, but that is one of the key concepts behind Agile communications projects. Continue reading
Estimated reading time: 7 minutes
In the first part of our three-article series on Agile Communications, we discussed the deep benefits that nonprofits can expect to see from utilizing this framework. There are many reasons to adopt this methodology that will boost the productivity of your teams, aid organizational transparency overall and allow you to become more adaptable to change in general. Continue reading
You already know how important donor personas are to building effective communications and development strategies. (If you don’t, check out this blog.) Well, content is the rocket fuel for connecting and engaging with your organization’s personas. Continue reading
Estimated reading time: 2 minutes
One observation that has held true over the years of working with nonprofits is how siloed the development and communications teams are. Each time I bring the subject up, whether in conversation or at speaking engagements, I see people nodding in agreement.
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In our work with nonprofits, we see deeply committed people working hard to support their organization’s mission.
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Estimated reading time: 4 minutes
Collective impact. I’m sure you’ve heard these words before. It’s a term used in philanthropy to describe what happens when organizations from different sectors agree to solve social problems using a common agenda. When they align their efforts and measure success together. Continue reading
The story of philanthropy today is the story of two revolutions. One is a technology revolution. The other is a monumental change in how people give. As nonprofit professionals, we’re at the frontline of both of these paradigm shifts in information control. Continue reading
Estimated reading time: 4 minutes
Most early adopters will admit there’s something exhilarating about being among the first customers of a new company or the first to use the latest tech and tools to improve their lives. While just 15 percent of the population fits into this group, they have a lot in common. Continue reading
We’ve talked about the significant change brought about by the Internet in recent blogs about The Donor’s Journey, Digital Moves Management and developing Donor Personas. The following piece, written by our client Bob Ottenhoff, president and CEO of the Center for Disaster Philanthropy, is a case study illustrating what happens when these and additional elements come together. Continue reading
Moves management is second nature. You use it all the time to “move” donors from occasional givers to passionate core contributors. But how can a new digital process help you be more effective?
Right now, donor development professionals learn as much about the prospective donor as possible while uncovering motivations, goals and desired outcomes. Continue reading
