Congratulations, you’ve done the hard work of assessing your current communications and content reality. You’ve identified, understand, and have created written persona profiles of your funders and supporters. Now it’s time to identify what gaps Continue reading
An essential step in creating an effective digital media strategy is to identify and completely understand your market. It’s critical to know who your funders and supporters are, what motivates them, how they use the Internet, and how they consume digital Continue reading
In the fundraising world, digital media is now firmly entrenched as a vital tool for bridging the communications gap with corporate funders, foundations, and individual donors to foster more productive relationships. Digital has reversed the communications dynamic. Continue reading
Infographics are the rage today online. You’ll find infographics on blog posts and frequently shared on Pinterest. So, why are infographics so popular, what makes them effective, and why should they be part of your digital media communications strategy.
What Are Continue reading
