In a world where personal connections and meaningful impact are at the forefront of philanthropy, the modern donor’s journey is more than a path; it’s a mission-critical road map. Continue reading
In the realm of nonprofit organizations, the power of branding cannot be overstated. It’s not just about logos or color schemes; it’s about creating a unique position in the mind of your target audience — one that resonates and amplifies your mission. But how can effective branding maximize your impact? Continue reading
Estimated reading time: 8 minutes
Thought leadership is an untapped goldmine for nonprofits, a potent tool that can remarkably enhance your organization’s reputation and build a deeper connection with your donors. While it’s often talked about in business sectors, its application within the nonprofit world is equally, if not more, transformative. Continue reading
Estimated reading time: 7 minutes
In a world that never sleeps, where change is the only constant and the digital landscape evolves at breakneck speed, nonprofit organizations face a relentless battle to stay ahead. Gone are the days when a one-size-fits-all approach to communications is enough. So it’s critical that you understand these four strategies shaping the future of nonprofit communications Continue reading
The use of social media in public relations has become increasingly important for nonprofits. As the 24-hour news cycle and shrinking attention spans have made it more difficult for organizations to get their message out through traditional channels, using platforms like Twitter, Facebook, Instagram, and even TikTok provides a way to reach potential supporters directly. Continue reading
Effective communication is the lifeblood of success in nonprofit fundraising and nonprofit marketing. When organizations can clearly articulate their mission, showcase their impact, and inspire potential supporters, they open the doors to financial sustainability and growth. However, the consequences of poor communication can be dire, leading to missed funding opportunities and a weakened ability to create organizational impact. Continue reading
Estimated reading time: 4 minutes
Traditional communication strategies that once worked in the social sector are no longer enough to create the impact needed to address the world’s most pressing problems. In today’s digital age, donors, volunteers, and other stakeholders expect more personalized and emotionally resonant messaging that connects them to the cause. However, many nonprofit, NGO, and foundation leaders are still relying on outdated, one-size-fits-all communication strategies. Continue reading
- Just like for in-person events and print materials, accessibility should be considered in an organization’s digital strategy.
- More people than you think need and enjoy accessible accommodations and alternatives.
- Many accessibility solutions are inexpensive and easy to implement.
- Increasing accessibility to your digital content will help your organization reach new audiences, better engage with current audiences, and convert more visitors into loyal donors, volunteers, and advocates.
At MagnifyGood, we are a forward-thinking agency that is always seeking ways to translate for-profit trends and innovations to the philanthropic sector. We recently joined the TrendWatching 22 Trends for 2022 webinar and have highlighted five trends that will impact how nonprofit organizations connect with people. Continue reading
Traditional demographics just aren’t cutting it these days. Age, ethnicity, gender, income – twenty years ago, knowing these identifiers meant knowing your audience. But not anymore. With today’s technology exponentially increasing access to information, organizations, and human connections every single day, people are breaking out of their cookie cutter molds. Continue reading
